by Brian Shilhavy
Editor, Health Impact News
Anheuser-Busch, the largest beer company in the world, is learning the hard way that the American consumer still has a hidden power against corporate America, as their company value has lost $15.7 billion since April 1st (source), when they hired transgender-influencer Dylan Mulvaney to promote their Bud Light beer, which sent sales diving all across the U.S.
This has been truly historical, and I have to say I have never seen anything like this in my lifetime.
More powerful than protests, even the “Occupy Wall Street” protests of 2011, and certainly more powerful than voting for politicians, the American consumer’s most powerful voice for protest and change, is how they decide to spend their money, by voting in the only place that really matters, the marketplace.
And let’s be very clear here and give credit where credit is due. This is NOT simply a “conservative” protest, but this is a protest by AMERICANS that crosses political divides. And that is the main reason why a Wall Street corporate giant is reeling today, and trying to backpedal as fast as it can.
Americans are rejecting the transgender culture, from trans “women” biological males invading sports and completely annihilating every female sports record on the books, to children committing suicide after receiving transgender medical procedures, to trans “women” biological male prisoners being incarcerated in women prisons and jails where rape and sexual abuse is skyrocketing, the majority of Americans are saying “this has gone too far.”
And in doing so by voting with their money, they are discovering the hidden power of the American consumer to fight back against the Wall Street billionaires and bankers.
Erick Erickson, writing for Creators Syndicate, a network of “creators” from all different political perspectives, published an analysis of the Bud Light boycott and how this only works when Americans put aside their political differences and unite to fight back.
Americans, Not Conservatives, Strike Back
by Erick Erickson
Conservative activists are excited about the boycott of Bud Light. Anheuser-Busch, the beer maker, branded a can of Bud Light for a transgender activist, Dylan Mulvaney. Mulvaney, biologically male, celebrated his first year living as a “woman.”
The week a transgender activist murdered six people in Nashville, Tennessee, Bud Light produced its Mulvaney-themed can.
The backlash started.
Bud Light beer sales collapsed nationwide. Last week, sales were down over 20%. The week before, they were also down over 20%.
Some grocery stores are so desperate to unload inventory that they are running “buy one, get one free” sales and still cannot sell the product. A bar owner tells me his local Anheuser-Busch distributor has gone from daily deliveries to weekly deliveries, and the bar owner cannot give away his supply of Bud Light.
The Wall Street Journal this past week reported that Anheuser-Busch “has pledged to boost its marketing spending on Bud Light, accelerate production of a new slate of ads, and give a case of Bud Light to every employee of an Anheuser-Busch wholesaler.”
The paper also noted, “In the week ended April 22, Bud Light’s U.S. retail-store sales fell 21.4% compared with the year-earlier period, according to an analysis of Nielsen data by Bump Williams Consulting. Meanwhile, sales of rival brands Coors Light and Miller Lite each grew about 21%.” Sales of other Anheuser-Busch brands have also been affected.
Conservatives are crowing, but the reality is this is no conservative backlash or conservative boycott.
The online Right may seek to take credit, but the online and offline Right are, frankly, terrible at boycotts.
This is a boycott by Americans. It is a warning for progressives who keep pushing the trans agenda.
In 2016, Target announced it would allow men to use women’s bathrooms at Target stores. Americans responded so aggressively against Target that the company spent $20 million to renovate bathrooms and add single-stall, private restrooms.
The company denied it saw any boycott or consumer backlash, then reported a 7% decline in store sales.
Americans, not just conservatives, are worn out by and upset over the constant in-your-face narcissism and bullying of the trans community.
Alissa Heinerscheid, Bud Light’s marketing boss, belittled Bud Light consumers as “too fratty” and sought to broaden the appeal of the brand to a consumer category that makes up less than 1% of Americans.
Anheuser-Busch’s CEO responded with a non-apology apology and trotted out the Clydesdales and American flags.
Consumers were having none of it.
Most Americans are not plugged in to social media and engaged in either progressive or conservative politics. Americans, however, did hear the story from conservative outlets and, only later, mainstream news outlets covered it.
Americans did not need conservatives to call for a boycott any more than they did in 2016 with Target. But unlike Target and a compliant media insisting a 7% decline in sales at Target could not be truly traced to a consumer backlash, there is no denying it this time.
Americans are signaling they are not down with the trans agenda. They do not want their beer politicized.
The Fairfax Bar and Grill in Bloomington, Indiana, is not a watering hole for the Right; it is just a bar filled with average Americans. But the bar told patrons if they were offended by Bud Light’s Dylan Mulvaney product placement they needed to stay away.
“Unfortunately due to all of the bigotry and hatred that has surfaced around the Bud Light controversy any patron wanting to voice their concerns about the issue will be immediately asked to pay their bill and leave our establishment,” the bar’s owner wrote on Facebook.
So many people stayed away that the bar had to walk it back and apologize. The bar’s management admitted it had lost business.
Progressives are highly likely to boycott. It’s a religious event for them akin to the Lenten season.
Americans in general do not engage in major boycotts. That they did on this issue a second time should be a warning sign to corporate America.
The nation is not divided on trans issues, but rather fairly united against the agenda.
Read the full article at Creators.com.
I don’t know where Erickson is getting his stats from to say that the transgender consumer is a “category that makes up less than 1% of Americans,” but the point is well taken that just because a social or political issue has a lot of money behind it to promote it, does not mean that it represents the majority view of Americans.
And you can be sure that the corporate media, along with the Right Wing alternative media, will continue to try and make the transgender issue simply a “conservative” issue.
Please don’t fall for that! There is no way that this kind of take down of a giant on Wall Street can happen with only those from one political view.
When you consider the demographic of beer consumers in the U.S., do you think more conservatives or more liberals consume beer?
Many religious conservatives are alcohol teetotalers who abstain from any alcoholic beverages, and beer is more often than not the alcoholic beverage choice of blue collar working Americans, the majority of whom are political democrats.
Will the American Consumer Wake Up and Realize They Have this Hidden Power?
Now, more than ever, it is time for Americans to take a stand against the Wall Street billionaires and bankers who are destroying this country, but we have to be united and stop falling for partisan politics, and political “heroes” who serve their masters in corporate America.
Big Tech is making its move to control and enslave humanity by controlling the flow of information, and they are trying to rebrand Elon Musk as a “conservative” and “champion of free speech” (neither of which is true), because the only way they can control the American population is by keeping them divided on social and political issues.
We have the power to resist, by simply refusing to use their products.
Many of these products that enslave us are being offered for free, such as using our biometrics to obtain an ID that can then be used for more “free” things like universal basic income, which is not free at all, but enslaving.
Don’t use their products! Don’t download their apps!
America could stop the technocrats and their plans very easily by just doing one thing: ditch your cell phone!
But how many would actually do that?
Too many Americans enjoy the convenience that their cell phone brings them, but that very device is what is going to enslave you by communicating everything about you back to your slave masters, giving them power over you.
A population that is disconnected is a population they cannot control.
So start looking for ways to disconnect from the Beast system, and stop using their products.
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Published on May 24, 2023